Where Strategy Meets Execution

We help CPG, Retail, and Consumer businesses convert pricing, promotion, trade, and assortment decisions into sustained, measurable top-line growth — powered by enterprise data platforms and applied AI.

Pricing Strategy & Architecture

List price, pack-price, and price-ladder design grounded in elasticity, competitive positioning, and channel economics.

Trade Promotion Optimization

Promotion calendar design and ROI modeling to eliminate low-return spend and reinvest in high-lift mechanics.

Trade Terms & Rebate Management

Rebate structure simplification, contract compliance tracking, and distributor/retailer term optimization.

Assortment & Mix Optimization

SKU rationalization and channel-specific assortment strategies to lift basket value and reduce complexity cost.

Revenue Analytics & AI Insights

Predictive elasticity models, scenario simulators, and AI copilots that turn commercial data into pricing and promo decisions.

Commercial Data Platform Enablement

RGM data foundation built on Databricks, Azure, Microsoft Fabric, or GCP — integrating POS, syndicated, and trade data into one source of truth.

Best solutions

Concentrating on their most valuable asset.

We partner with CPG, Retail, and Consumer businesses to turn pricing, promotion, trade, and assortment strategy into results you can measure.

  • Ground pricing and promotion decisions in elasticity and channel economics.

  • Eliminate low-return trade spend and reinvest in high-lift mechanics.

  • Build a single, governed source of truth for pricing, trade, and assortment data.

Let’s work together !

Pricing precision

 Elasticity-based pricing and pack-ladder design calibrated to competitive and channel realities.

Promotion ROI

Calendar design and ROI modeling that cuts low-return spend and reinvests in what works.

Trade compliance

Rebate simplification and contract compliance tracking that keeps trade terms honest.

aNumak & Company

Built for Global Solutions, Local Impact.

As aNumak & Company, we help you convert pricing, promotion, trade, and assortment decisions into sustained, measurable top-line growth — combining enterprise data platforms with applied AI to close the gap between strategy and execution, from Bangalore to the USA, UK, UAE, and LATAM.

So partner with us, and let’s turn your commercial data into your next growth engine.

Let’s work together

Ready to turn pricing and trade data into measurable growth? Reach out to us!